British Game Assurance (BGA) is hosting a week-long initiative this spring called ‘Plan For The Plate’, running until April 24th, to encourage shoots to speak to their game dealer ahead of the coming season.

The idea is that this early conversation will give game dealers an idea of how many birds each shoot is going to be sending to them so that they can set wheels in motion now to secure retail outlets over winter.

Will Oakley, sales and operations director of Willo Game, said: “For us to plan a route to market for every bird next season, now is the time we need to know the days and bag sizes that shoots are planning. That is why we are supporting this initiative from BGA. Every shoot day is an exercise in harvesting food, and we need everyone involved to be thinking that way, right from the start.”

Liam Stokes, BGA chief executive, added: “Improved communication between shoots and dealers is going to be key to unlocking the potential of the game meat market. ‘Plan For The Plate’ is a step in that direction, getting that conversation started early so everything can be prepared to bring great British game onto the great British dining table!”

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